Ross was the Vice President of Global Sports and Entertainment Marketing & Partnerships for The Coca Cola Company. He led the marketing, operations, and relationship management with the company’s portfolio of marketing partnerships across various passion points, including sports, entertainment, music, influencers, and culture. Ross began his career with The Coca-Cola Company in his home country of South Africa and spent 16 years in various roles across the marketing organization. He also worked at Google across its portfolio of products and with the company’s top brand clients on their digital strategies and marketing approach across the various platforms Google provides to their top clients.